Tuesday, January 15, 2019
HyperX Taps Celebrity Power For New Ad Campaign Tied To NBA Finals
Fountain Valley-based HyperX, the videogame accessory maker which is part of Kingston Technology, has launched a new ad campaign, which taps the celebrity power of Post Malone, Gordon Hayward, Joel Embiid, JuJu Smith-Schuster, Pokimane, Shroud, Daigo, De'Aaron Fox and Rush. The company--which has had celebrity endorsement deals with all of those celebrity influencers--said its new "We're All Gamers" ad campaign is part of its presenting sponsorship of NBA Saturday Primetime on ABC. HyperX did not say how much it is spending on the advertising campaign, which will run across teevision, digital, and social channels all this year. HyperX says its campaign will being this weekend, on January 19th, and run through the playoffs and the NBA Finals on ABC and ESPN. The company said the ad campaign is aimed at introducing HyperX to "passionate NBA and gaming fans". HyperX makes a wide range of gaming accessories, ranging from memory to keyboards and headsets and mice.