Wednesday, December 19, 2018

HyperX Gets Naming Rights On E-sports Truck

Fountain Valley-based gaming accessory maker HyperX, which is part of Kingston Technology, says it has acquired the naming rights to the HyperX Esports Truck, in a deal with e-sports company Allied Esports. The truck, formerly known as the Esports Arena DRIVE, is an 80-foot long 18-wheeler which contains a "self-contained" mobile arena for e-sports. HyperX already has a deal with Allied Esports on the HyperX Esports Arena Las Vegas. Financial details of the multi-year agreement were not announced. HyperX said the sponsorship is tied to its CES 2019 promotional effort, where it says it will be showing off new gaming headsets, mice, keyboards, RGB memory products, and a new USB microphone.

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