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The Trade Desk Names Chief Data, Trust Officer

Ventura-based The Trade Desk announced this morning that it has named Sandeep Swadia as its new Executive Vice President, Chief Data and Trust Officer. Swadia was most recently CEO of White Ops, a company in the digital advertising fraud prevention area, and according to The Trade Desk, has more than 20 years of experience in the technology and media industry. Swadia will be based in The Trade Desks's New York offices. Swadia reports to The Trade Desk's founder and CEO, Jeff Green. The Trade Desk operates a cloud-based platform which lets online advertising buyers optimize and manage their digital advertising campaigns; the company's headquarters are in Ventura, where the now public company as incubated out of the city's startup incubator behind City Hall. More information »