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Shopatron Wins Women's Retailer

San Luis Obispo-based e-commerce software developer Shopatron has signed up women's specialty retailer Intermix as a customer, the company said Wednesday. Financial impact of the win were not announced. Intermix is using Shopatron's distributed order management system, to fulfill online e-commerce order from inventory from both distribution centers and retail stores. Shopatron's e-commerce software is specifically designed for retailers, allowing orders to be fulfilled not from a central warehouse but distributed to either local stores or even local channel representatives.