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Pack Picks Up $3M For Ecommerce Tools

San Diego-based Pack, a developer of e-commerce tools, says it has raised $3M in a seed funding round. The funding was led by Norwest Venture Partners, and also included Alpaca and Vanterra Ventures. Pack says it is developing what it calls "headless commerce", which helps brands create personalized shopping experiences. The company said the funding goes towards engineering, product, design, and go-to-market. Pack is led by Cory Cummings, CEO and Co-Founder.