Thursday, November 8, 2012
Munchery Takes On Pop-Up Pantry, Plans LA Expansion
A Silicon Valley startup is looking to take on Pop Up Pantry in its home market of Los Angeles, saying today that it has raised a funding round which will go towards expanding in Los Angeles, as well as Seattle and New York City. Munchery, which features new menus from local chefs, and delivers those to users for between $10 and $15 a meal, with the user finishing off those meals at home or work in a microwave or oven. Munchery said it raised $4M in a Series A from e.ventures for the effort. The expansion plans put the company on collision course with Pop-Up Pantry, one of the startups out of the LaunchpadLA effort, which offers an almost identical service which delivers gourmet meals to users which users again finish off at home. Pop-Up Pantry is backed by GRP Partners, CrossCut Ventures, Adam Goldenberg (JustFab), and Michel Daher (of Daher Foods). More information »