Monday, December 5, 2022

Los Angeles Rams Adds In-Stadium Augmented Reality

The Los Angeles Rams have teamed up with a company to provide in-stadium augmented reality (AR) at SoFi Stadium, in a deal with an AR company called ARound. According to Around, it provides "3D spatial computing" to provide localized content to SoFi's stadiums 70,000 attendees, offering up real-time 3D effects and other features on the field. The company said those effects include experiences tied to when a touchdown is scored, or when a team takes the field, and also special effects for particular players on the field. No details on the financial arrangement of the deal with the LA Rams and ARound were announced.

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