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Jam City Highlights Social Media Stars in Cookie Day Promo

Los Angeles-based mobile game developer Jam City is turning to two social media stars--sisters Justine (aka iJustine) and Jenna Ezarik--in an online social media promotion around National Cookie Day, which is December 4th. According to Jam City, it is taking viewer votes for which of the two sisters cookie recipes will be featured in its popular mobile game, Cookie Jam. Both sisters have posted their cookie recipes to YouTube, and Jam City says it is taking votes on Facebook in the promotion. Jam City's Cookie Jam game has been downloaded more than 100 million players since it was released in 2013, according to the company.