Friday, July 21, 2006

Irvine Firm Licenses Microsoft Virtual Reality Technology

An Irvine-based developer of 3D and virtual reality technology has licensed technology from Microsoft's new IP Ventures program, Microsoft said this week. Irvine-based EON Reality has licensed technology from Microsoft's Redmond research lab, called "TouchLight", that allows users to interact with 3-D visual content. Microsoft said that the technology will augment EON's visualization offerings. The new Microsoft IP Ventures program is an initiative by the software giant to allow other companies to refine and sell early-stage technology first developed by Microsoft. EON will incorporate Microsoft's TouchLight technology into its line of commercial, automotive, aerospace, and defense industry product lines, and also is looking to use this in dynamic marketing displays. Microsoft said that its IP Ventures effort specifically targets California businesses and startups, along with venture capitalists.

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