Tuesday, May 14, 2013

Beachfront Expands Into Mobile Ad Serving

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io, which will help developers monetize their mobile apps with video advertising. According to Burbank-based Beachfront, the new tool helps serve up video advertising for app developers, handling mobile devices and tablets and optimizing video ads for app developers.

Beachfront, which is headed by Frank Sinton, said its new tool also offers up real-time analytics and information on performance of video ads for advertisers, and also lets developers pull video advertising from other sources, supporting rich media, interstitial, and pre-roll support.

Beachfront has been building out its mobile support and software tools since last year, when it shifted away from a consumer play with its video discovery site, Mefeedia, and began offering up the back end video publishing and discovery tools to other companies through its Beachfront Builder software.

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