Wednesday, January 7, 2009

Autobytel Powers Womensforum.com Auto Efforts

Irvine-based Autobytel's MyRide.com is powering an automotive channel for Womensforum.com, an online community site focused on women, the firm said today. Autobytel did not disclose financial impact of the deal, but said the arrangement calls for integrating its content and vehicle purchase request system into Womensforum.com sites, and for those sites to become part of its ad network. Autobytel said that Womensforum.com reaches more than 7 million moms, young professionals, and baby boomers each month. MyRide.com is Autobytel's consumer focused automotive website which provides ifnormation about buying automobiles.

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